Home Ideas is Kohler’s visually-rich way of increasing purchase intent by aligning content to their market-leading products. Winner of OMMA best integrated content campaign & Digiday best digital content integration.
"The simplicity of the Tidal CMS/CRM tech platform allows Kohler to do much of the (content) work itself, which is a key element of the brand's strategy. Those who come in via Kohler Home Ideas are twice as likely to display purchase intent and search for where to buy Kohler product."
Online Marketing, Media & Advertising Awards 2015- Best Integrated Campaign
Digiday Content Marketing Awards 2015- Best Print to Digital Integration