Tuesday, August 15, 2017 Lately I have been busy, busy, busy. I know better than to glorify the lack of my free time because, one: it's just icky and a bizarre form of humble-bragging, and two: I...
Banana Republic needed a way to execute shoots with fashion stars on Instagram to produce more authentic content for BananaRepublic.com, and to create awareness with the followers of those social media stars. They had hundreds of individual products that needed to be shot each month. Other influencer networks, PR firms and agencies were not setup to handle this high volume of content production. The brand needed a platform and strategy that could bring scale to influencer photoshoots, in a cost-efficient manner.
Hundreds of Style VIP influencers are automatically flighted each month to create awareness for all newly released products, and great content for Olapic, social channels and email.
1,101influencers
32campaigns
3,943posts
13,643images
62.1Mreach
Featured Posts
Busy Busy
Summer Work Outfit Formula
Even though I don’t work in corporate America (anymore), I still love a good polished look. Whether you have a meeting, your 9-to-5 grind or an event, here is some work-ready inspiration to mix...
SIMPLY SOPHISTICATED SUMMER
Outfit Details Camo Jacket: Banana Republic Dress: here Earrings: here(similar here) Oxfords: here(similar here) Bag: Chloe(similar here and here) Ruffle Dress: Banana Republic Earrings: here and here...
How to Style a Dress Over a Blouse for...
I love a good work look. What I love even more is a work look with personality. This dress is business in the front, party in the back. When I got it from Banana Republic, I won’t lie, I was at...
Banana Republic - We The Classy
Banana Republic Recently I’ve found my affinity towards whites, especially as the weather warms and shows signs of summer. It gets hot here, not cute wanderlust hot; more like sweaty, smoldering...
Simply Sophisticated Summer
Simply Sophisticated Sheath Dress August 17, 2017 Khaki Sheath Dress c/o / Gold Link Necklace c/o / Nude Sandal (lower version here) / Burgundy handbag c/o / Similar Gold Cuff / Lip Color Turn on your...
Floral Ruffle Sleeve Dress
FLORAL RUFFLE SLEEVE DRESS Thank you so much to Banana Republic for sponsoring this post! While I was compensated, all thoughts and opinions are genuine and my own. Banana Republic has been a brand we...
Living My Best Simply Sophisticated...
blue ruffle dress // jacket (similar, here and here) // clutch (similar) // necklace // heels (similar + only $32!) // watch Hey guys! Man, it seems like forever since I wrote a blog post. Did you...
Quality influencer content for owned channels
Integrated Content
In partnership with Olapic, all Tidal content produced can be instantly featured on BananaRepublic.com alongside each appropriate product featured in the shoot, and in a hashtagged #itsbanana “Style Feed” on their site.
Private Influencer Network
A private network of influencers was created on Tidal’s ContentMetric® influencer CRM. The platform makes it easy to manage logistics, ensuring each participant receives a distinct article of clothing, shoots their look & shares it with their followers. All content is reviewed to ensure it meets guidelines for the brand, including notice of sponsorship as required by the FTC. Banana Republic social media managers can review and grade participants for future rounds of activation.
Do a lot with a little
Tidal was able to build a private influencer network and begin delivering content in just a few short weeks. Ongoing, 500 shoots from 250 online influencers are executed each month creating gorgeous “real life” content for the brand and capitalizing on bloggers’ own online reach and social media followers. This has sparked hundreds of thousands of shares, comments and likes, all easily tracked through the Tidal ContentMetric® platform.
