BANANA REPUBLIC: WHAT MOVES US Thursday, April 6, 2017. Good morning everyone! I hope you're all as excited as I am for spring and summer! As much as I enjoy layering up with scarves and cute coats, I...
Banana Republic needed a way to execute shoots with fashion stars on Instagram to produce more authentic content for BananaRepublic.com, and to create awareness with the followers of those social media stars. They had hundreds of individual products that needed to be shot each month. Other influencer networks, PR firms and agencies were not setup to handle this high volume of content production. The brand needed a platform and strategy that could bring scale to influencer photoshoots, in a cost-efficient manner.
Hundreds of Style VIP influencers are automatically flighted each month to create awareness for all newly released products, and great content for Olapic, social channels and email.
1,101influencers
32campaigns
3,943posts
13,643images
62.1Mreach
Featured Posts
BANANA REPUBLIC: WHAT MOVES US
Rockin' my Silk Bomber Jacket
Satin Bomber Jacket (also comes in pink blush) wearing size XS / Devon-Fit Bi-Stretch Legging wearing size 0 (c/o Banana Republic) I wore this outfit last night to John Mayer – minus the heels...
Lady in Leopard
Lady in Leopard | Banana Republic ‘Ultimate Fall Must-Haves’ September 19, 2017 Dress: Banana Republic | Heels: Zara (love this kitten heel pair!) …. I see leopard, others see...
Belle de Couture: Simply Sophisticated...
I don't know about y'all, but when I find a piece of clothing that will transition from the office to cocktails with the girls, then I'm pretty smitten. Especially when that piece is fun with just the...
Living My Best Simply Sophisticated...
blue ruffle dress // jacket (similar, here and here) // clutch (similar) // necklace // heels (similar + only $32!) // watch Hey guys! Man, it seems like forever since I wrote a blog post. Did you...
Little Black Dress 2 Ways
My favorite pieces in my closet are ones that do double duty — tops that work for day and night, shoes that look as chic dressed down as they do dressed up and dresses that can be worn from the...
Spring Trend Alert
SPRING TREND ALERT || BELL SLEEVE TOP Can we talk about this bell sleeve top? I’ve said it once, y’all, and I’ll say it half a dozen more times – we’re slightly obsessed...
90’s – moorehisstyle
Photos by: Freddy Shop this look: | Banana Republic denim band jacket, Banana Republic dark wash jean , Harley-Davidson boots There’s something super 90’s about this look in an...
Quality influencer content for owned channels
Integrated Content
In partnership with Olapic, all Tidal content produced can be instantly featured on BananaRepublic.com alongside each appropriate product featured in the shoot, and in a hashtagged #itsbanana “Style Feed” on their site.
Private Influencer Network
A private network of influencers was created on Tidal’s ContentMetric® influencer CRM. The platform makes it easy to manage logistics, ensuring each participant receives a distinct article of clothing, shoots their look & shares it with their followers. All content is reviewed to ensure it meets guidelines for the brand, including notice of sponsorship as required by the FTC. Banana Republic social media managers can review and grade participants for future rounds of activation.
Do a lot with a little
Tidal was able to build a private influencer network and begin delivering content in just a few short weeks. Ongoing, 500 shoots from 250 online influencers are executed each month creating gorgeous “real life” content for the brand and capitalizing on bloggers’ own online reach and social media followers. This has sparked hundreds of thousands of shares, comments and likes, all easily tracked through the Tidal ContentMetric® platform.
