Banana Republic needed a way to execute shoots with fashion stars on Instagram to produce more authentic content for BananaRepublic.com, and to create awareness with the followers of those social media stars. They had hundreds of individual products that needed to be shot each month. Other influencer networks, PR firms and agencies were not setup to handle this high volume of content production. The brand needed a platform and strategy that could bring scale to influencer photoshoots, in a cost-efficient manner.


Hundreds of Style VIP influencers are automatically flighted each month to create awareness for all newly released products, and great content for Olapic, social channels and email.

1,101influencers
32campaigns
3,943posts
13,643images
62.1Mreach

Featured Posts

Simply. Sophisticated. Summer. • Stop,...

One of the most difficult things I face is maintaining a stylish work wardrobe. I always drift towards stand-out pieces like these rainbow pants or a pink leather jacket. Yes, my style can get just a...

How to Style a Dress Over a Blouse for...

I love a good work look. What I love even more is a work look with personality. This dress is business in the front, party in the back. When I got it from Banana Republic, I won’t lie, I was at...

Spring Trend Alert

SPRING TREND ALERT || BELL SLEEVE TOP Can we talk about this bell sleeve top? I’ve said it once, y’all, and I’ll say it half a dozen more times – we’re slightly obsessed...

Falls must have pieces with Banana...

Falls must have pieces with Banana Republic Longline Blazer | Basic Black Tee | Greats sneakers | Gucci Dionysus Bag | Parker Distressed Denim Shorts | Marie Pendant TGIF babes! So excited to be...

Rockin' my Silk Bomber Jacket

Satin Bomber Jacket (also comes in pink blush) wearing size XS / Devon-Fit Bi-Stretch Legging wearing size 0 (c/o Banana Republic) I wore this outfit last night to John Mayer – minus the heels...

DOT PENCIL SKIRT - FitFabFunMom

Top: Banana Republic (here) Skirt: Banana Republic (here) Pumps: Banana Republic (here, true to size) Bag: Fendi (here, here, here) Sunnies: Here Earrings: BaubleBar (here, here) Bracelets: Here...

Floral Ruffle Sleeve Dress

FLORAL RUFFLE SLEEVE DRESS Thank you so much to Banana Republic for sponsoring this post! While I was compensated, all thoughts and opinions are genuine and my own. Banana Republic has been a brand we...

The Bobbed Brunette:...

Monday, June 26, 2017 #SimplySophisticatedSummer with Banana Republic {Photos by Angel Rodriguez} Top/Bottoms: Banana Republic (here and here) Thank you Banana Republic for...

Quality influencer content for owned channels

Integrated Content

In partnership with Olapic, all Tidal content produced can be instantly featured on BananaRepublic.com alongside each appropriate product featured in the shoot, and in a hashtagged #itsbanana “Style Feed” on their site.

Private Influencer Network

A private network of influencers was created on Tidal’s ContentMetric® influencer CRM. The platform makes it easy to manage logistics, ensuring each participant receives a distinct article of clothing, shoots their look & shares it with their followers. All content is reviewed to ensure it meets guidelines for the brand, including notice of sponsorship as required by the FTC. Banana Republic social media managers can review and grade participants for future rounds of activation.

Do a lot with a little

Tidal was able to build a private influencer network and begin delivering content in just a few short weeks. Ongoing, 500 shoots from 250 online influencers are executed each month creating gorgeous “real life” content for the brand and capitalizing on bloggers’ own online reach and social media followers. This has sparked hundreds of thousands of shares, comments and likes, all easily tracked through the Tidal ContentMetric® platform.