Case Studies

Tidal Lab’s ContentMetric® platform brings better performance, enhanced efficiency and unprecedented scale to influencer content efforts.

Microinfluencer Content-as-a-Service

Banana Republic needed a way to execute shoots with fashion stars on Instagram to produce more authentic content for BananaRepublic.com, and to create awareness with the followers of those social...

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Maybelline Eye Studio

When launching a new trio of makeup products, Maybelline activated a network of beauty microinfluencers to create authentic content around its new line. Bloggers used their creativity and skills to...

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#HalftimeHero

You've been waiting for the big game all year long. It's a time for heroes to shine both on-screen and off. Who's the halftime hero in your house during the big game? For this program 20 diverse food...

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Perfect. Never.

Much like fitness, the world of fashion is ever evolving. Every individual has their own interpretation of style that reflects their personality, background, influences, and experiences. We use...

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Pure. Crisp. Refreshment.

In conjunction with its official launch, White Claw wanted to work with some of our best fitness, health, spirits, and lifestyle bloggers for product amplification. This summer campaign intended to...

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Clarins

Owned channels are made more engaging through photos, videos & posts made by Clarins’ private influencer network. Finalist for Digiday best content marketing platform.

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Showcase the UNIQLO heattech collection

A collection of fantastic creators collaborated with us by showcasing the UNIQLO HEATTECH collection of innerwear. Influencers highlighted the functionality of HEATTECH, how it keeps them warm and...

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Right as rain

The British country outfitter, Joules, was looking to make a splash in the Americas for its colorful rain gear. A hand-selected group of fashionista influencers were activated to show that color can...

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TODAY Communities

A baby boom among young TODAY Show anchors including Carson Daly and Jenna Bush Hager sparked the need for a new take on parenting, fit for millennials. So together with the TODAY Show, we asked: how...

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Smell it forward campaign series

Old Spice needed a tech approach to influencer activations for new product launches. Tidal created a private network of grooming influencers utilized across a series of Old Spice product launches.

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Kohler

Home Ideas is Kohler’s visually-rich way of increasing purchase intent by aligning content to their market-leading products. Winner of OMMA best integrated content campaign & Digiday best digital...

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Community Table Food Influencer Network

A curated private network of top foodie bloggers, Pinterest and Instagram stars got involved in editorial and publisher-driven campaigns for Epicurious.

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